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Interesting read.

Results are based on a survey of nearly 89,000 U.S. consumers age 15 and older in June and July of this year. Each respondent rated 40 randomly selected brands, and each brand received about 1,000 ratings. (A few months ago, Harris Poll released research about non-CPG products and services. In that study, top brands included Subway—before the revelations about pitchman Jared Fogle—and Target, despite the company’s high-profile data breach in 2013.)
Overlaps on the CPG lists underscore a key societal insight: Some responsibilities and activities, and the products associated with them, are no longer viewed as mainly the domain of one gender or another.
“Family backyard barbecues [Reynolds] and family bumps and scrapes [Band-Aid, Neosporin] are becoming gender-neutral domains,” de Vere said. “If I were a brand manager or advertising executive, I would be really intrigued to understand whether or not men and women see different benefits in some of these overlapping brands.”
Marketers should keep in mind that “brand choice for both men and women is emotional and rational,” he said, and strive to understand consumer motivation on both levels as they construct campaigns.

Top-10 Most Trusted CPG Brands for Men

  1. Band-Aid Adhesive Bandages
  2. Heinz Ketchup
  3. Neosporin Antiseptic
  4. Reynolds Aluminum Foil
  5. Duracell Batteries
  6. Ticonderoga Pencils
  7. Glenlivet Single Malt Scotch Whisky
  8. Energizer Batteries
  9. Ghirardelli Chocolate
  10. Scotch Tape

Top-10 Most Trusted CPG Brands for Women

  1. Ziploc Food Storage Bags
  2. Band-Aid Adhesive Bandages
  3. Reynolds Aluminum Foil
  4. Neosporin Antiseptic
  5. Dawn Dish Soap
  6. Kleenex Facial Tissues
  7. Sharpie Markers
  8. Q-Tips
  9. Clorox Bleach
  10. Tide Laundry Detergent

What can CPG marketers learn from this?  This data could be useful overlaid with other data in a big data analytics tool.

Contact us today for a complimentary consultation.

 

Source:  Here Are the CPG Brands Men and Women Trust Most

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