We’ve noted recently how beacon technology can track a consumer’s movement throughout the store and broadcast product specific marketing to the consumer using their smart phone.
Additionally, there is new technology that can use the existing security cameras and floor tiles to both watch movement and track traffic location throughout the store.
Of course this depends on the retailer investing in this technology, over which you as a CPG category manager or sales manager have no control.
But something you do control, or at least influence, is how, or if, you can analyze the resulting data once it becomes available. Older DSR technologies, using database or data warehouse methods, are rigid and hard to change. Adding new data streams takes months or years to incorporate – if attempted faster can break the data model making is difficult to load or extract data. Difficult means time consuming. Not what you need when your buyer’s meeting is 9am Monday and you are waiting on data loading (called ETL) and extraction (reporting) at 10pm Sunday night.
Big data is different – not just the buzz around it – but truly different from a technological point of view.
Big data allows you to add new, even unstructured data (think your latest spreadsheet creation), for analytics insights in hours or days. So when this new consumer tracking data is made available to you analyzing and acting on it means you can take steps toward better promotions and product launches.
Big data technology is demonstrably faster in loading (literally minutes versus hours) and extraction and reporting.
Which would you rather do on Sunday night – sit at the office until midnight just waiting on your first peak at last week’s data – or home with your family watching Sunday Night Football?
Vortisieze is the first big data analytics package designed exclusively for the CPG community.
Contact us today and makes us prove just how fast Vortisieze can put you ahead of your competition.
Source: Smile, You’re on Consumer Camera