Leveling the Playing Field: #MobileLocationAnalytics | #RetailCustomerAnalytics

This is an interesting article on how Mobile Location Analytics (aka Beacon Technology) is helping brick-and-mortar retailers compete effectively with online retailers by capturing customer behavior near and in the store.

You can read the article below, however, the question for you is how will you incorporate this new data source once it is provided to you by the retailer?

Will your rigid, difficult to modify, DSR incorporate this data stream in a timely manner – or the usual months or years that data model changes sometimes take in a data warehouse environment.

Contact us today to discover how Vortisieze analytics can rapidly adapt to new, sometimes ad hoc (think your latest spreadsheet creation), data sources.

Source: Leveling the Playing Field: Mobile Location Analytics

#MobileLocationAnalytics
#RetailCustomerAnalytics
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