We run around talking about how important analytics is and yet there are few really compelling examples of how well it is working. Part of this is because the vast majority of implementations are still in process and haven’t gotten to value yet, part is because they were done wrong and value wasn’t found, and part because firms don’t like sharing with competitors how they are kicking those competitor’s butts.
GoPro, however, is the perfect example of how analytics are being used competitively to out-execute much larger companies like Sony.
So starts the article on TechSpective.net published on August 3, 2015. This article is a must read on how to use big data and analytics to out maneuver your competitor. The challenge is adapting the technology to brick and mortar retail.
Interestingly GoPro implemented the same strategy that we at Vortisieze execute every day. Data in the cloud, strong big data technology and a top-notch analytics engine. Like GoPro, Vortisieze partners with Cloudera. To round it out though, Vortisieze maintains its own data cloud and leverages MicroStrategy (et al.) for the analytics engine.
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