When considering what tool to use to gain insights from analytics in a retail environment what factors are most important?
You probably want relevant data sets, intelligence, custom reports, dashboards and support to help develop a fact-based brand strategy. This gives you the tools to gain competitive pricing, brand positioning and retailer specific marketing strategies.
One question to ask is – does your retailer specific sales team have a responsive relationship with the IT department in your home office?
No – then perhaps a cloud-based analytics tool is best for you. You pay for it out of your budget – doesn’t require any hardware or software that IT must approve – or worse – want to control in their empire.
In today’s vendor community agility counts – look to the cloud for the best analytics in retail.