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Get A Data Scientist to Work On Your Problem For Free

According to the Consumer Goods Technology and RIS 2016 Analytics Study, 33% of companies lag behind their competitors in analytics skills and people, and 31% lag behind in analytics tools.
2016-05-17 10_27_33-2016 Retail and Consumer Goods Analytics Study.pdf - Adobe Reader

In an effort to help, we are seeking CG companies that have a real data science need or question that they would like to see solved or automated, and we would like to help for free. Whats the catch? Well, we have a short survey we want to collect data on and use to analyze the industry, specifically which industries are having the most problems, but we also want to examine the real world problems out there and see if we can help solve them. We are not collecting any personally identifiable information to sell off to anyone – we just want to chew on some data science problems with you and see if there things we can do to help. With 77% of company respondents to the Consumer Goods Technology and RIS 2016 Analytics Study stating they either planned to or did not have any investment in data science, here is a way to possibly test drive a data science team at no cost to you.

Just fill out the 18 question survey below and if you have a real question and think we can get the data to solve it – then you are in! We are not limiting the winning questions so more than one question could be selected.

2016-05-17 10_41_56-Retail Questions Needing Answers

CPG Retail Data Question Survey

If you have any questions about the survey or want to find out what we do, feel free to contact us here.

 

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Is A Data Tidal Wave Heading Your Way? #CPGBI #BigData

Consumer Goods Technology came out with a whitepaper today on Bridging the Data Divide. In this whitepaper is a quote from Gordon Wade, senior vice president of category management best practices at the Category Management Association (CMA):

“Every category manager, whether at a retailer or a manufacturer, has more data than anyone could possibly review, much less analyze and understand,”

The paper also goes on to discuss some very neat things people are doing with mobile and shopping data to simulate store sales and people movements through aisle changes and shopper personalization. This might be the beginning of the tidal wave that is coming. My question to you is – what is your data strategy? Are you feeling like you are already drowning in data? The goal is not to drown retailers or suppliers, but to find ways to integrate data that will keep your business floating in the short and long term future.

data-explosion2

It is clear that the ability to combine new data sources in innovative, cohesive ways will be integral to grocery and CPG success. We can help with that. Store sales and inventory, weather, demographics, store traits, social media, supply chain – we combine all of this into powerful, user driven analytics in a drag-n-drop, build your own reporting and dashboard environment. We are also willing to take in your specific data sources to give you a complete picture of your business, and apply statistical models for predictive metrics to your data for even more insights.

Please contact us today to see how we can help you out of your data deluge.

Source: CGT

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#Retailing: Target Launches Beacon Test In 50 Stores – #TechnologyInRetailIndustry

 

Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts.

 

Initially, the beacon technology will work with those users who have the latest version of the Target iPhone app installed on their phones and have Bluetooth turned on.

Techcrunch.com is reporting this in an online article published on August 5, 2015.

Beacon technology is emerging as the newest way to technologically engage the consumer.  As you read the article you will probably begin thinking of new ways to promote your brand in partnership with the retailer.  Especially when the retailer begins to tie the recipient of the beacon to the POS at the cash register.

And – assuming retailers will make this data available to vendors and suppliers – this will provide a way to draw new insights into the consumer.  However, using an old-style data warehouse can slow the availability of these analytics because it requires a lot of planning and work to add a new data source to an existing DSR (demand sensing repository).

One of the benefits of the “big data” trend is the ability to bring in any data source – structured or unstructured – without impacting the existing data.  New data sources added within hours or days, not months or years.

Imagine designing a promotion that specially targets those who have demonstrated tendencies to purchase similar products (perhaps from your brand competitors) and pulling those consumers into your brand family.

It opens a new world in retailing and begins to level the playing field between brick-and-mortar and online retailers who have used similar techniques online through collecting the browsing and purchase history of consumers.

This is only useful when the data is available to the analytics engine to provide you meaningful insights to share with your buyer.  Big data technologies provide the ability to have new data & analytics delivered to you for insightful action.

Contact us today for a complimentary consultation.

 

Source:  Target Launches Beacon Test In 50 Stores

#TechnologyInRetailIndustry

 

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#TechnologyTrendsInRetail Landscape


From the article Nine trends shaping global retail landscape:

1) The Social Economy
The social economy places importance on gaining knowledge from customers, not just having knowledge of customers. Brands must be just as concerned with consumer dialog and feedback as they are with outbound messaging to consumers.

2) Younique (A Play on “Unique”)
Tailoring products and messages is the essence of the younique trend. Customized footwear from Nike and personalized candy from M&M are just two examples of companies already taking advantage of our desire to be recognized for our individuality.

3) Being Online All The Time
Mobile technology improvements have allowed us to be online all the time, and brands must learn to navigate the increasingly congested world of mobile communications.
Beacon technology will let retailers beam messages to consumers based on location. One example is a free app called Shop Drop that allows shoppers to opt in for special offers from stores they are passing by.

#TechnologyTrendsInRetail

Source: Nine trends shaping global retail landscape