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Is there ever a perfect storm for suppliers?

walmart-snow

In the article below, RetailWire talks with Weather Expert Paul Walsh on customer behavior, and what retailers are doing to balance things out.

“What almost always happens when you get a big event like this is you really see three phases from a retailer perspective,” Walsh told Retail Dive. “Actually, it’s really from a consumer perspective, and the retailers’ job is to be ready for their customers’ needs.”

Retailers don’t lose or gain sales as weather events hit, unless their supply chain is not prepared for the push ahead of the event. What this signals is that retailers are getting out ahead of these events using weather data, and suppliers are being increasingly asked to help anticipate supply chain strains ahead of the curve as well.

“The weather ate my homework” is no longer going to be a viable excuse in the coming months and years. There will be an expectation that a supplier network will need to be out ahead of this. It won’t matter if you are a top tier supplier maximizing your category, a mid-tier supplier scratching and clawing for their business every day, or a small supplier just trying to keep up. The forecasting models are becoming more and more accurate. Not having your products attributed to weather sensitivity will be a hindrance.

oos-walmart-snowstormIt’s also important to consider “just weather data” may not be enough. Feature engineering both the weather data to tailor it to your products and your products attributes may be required to extract enough insights as to what weather patterns and events are effecting your sales. Make sure you have people on board that can do this with your data, and it may take some experimentation, since no two product assortments are the same. Having the data at the same level as your geography dimension also helps take some of the burden off of your analytics platform. Its a lot of data, and most of it comes at the weather station level.

Have I mentioned yet that we can do this for you? We can provide weather data at the zip code level, and we have experts on staff that can help with your feature engineering, as well as your reporting and data mining.

You can read the whole article here

Please contact us today to see how we can help you with your BI weather challenges.

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The Crystal Ball – Exploring a Walmart POS Seasonal Forecast #CPGBI

One of the most common uses of machine learning in analytics is to forecast time based data. It’s the quintessential sales question – what will my sales look like next month, or next quarter, or next year even – the proverbial crystal ball, if only it were that simple. Something that we were fairly quickly put together using MicroStrategy’s visual insights and R-Integration is an “Ordinary Least Squares” regression algorithm to fit the best curve that captures the general trend and seasonal variability of Walmart POS data to predict future sales.

The formula is:

Y = bTrend*Trend + Σ (bSeason_i*Seasoni) + bIntercept

where

  • Y is a numeric metric (called the Dependent Variable)
  • Trend is a numeric metric that’s an arithmetic sequence of monotonically increasing values
  • Seasoni is a binary indicator metric derived from Season, a numeric or string metric that represents each season. Binary indicators have a value of 1 for the i-th season and are 0 for all other seasons. For n seasons, there are n-1 XSeason_i variables
  • bTrend, bSeason_i, and bIntercept are coefficients determined by the regression algorithm.

2015-09-28 09_32_23-WM POS Seasonal Monthly Forecast. MicroStrategy 9

As sales drop in for the coming months, we should be able to gauge the accuracy of our prediction for the rest of the year. If this hold true, we could use it for some of our business decisions going forward. We could also look at just the latest complete months, so we would not see that monthly drop in month 201402. We could also look at this weekly by switching out just a couple of metrics.

Something else we could do is create a variance against actual POS sales, and if the variance exceeds some number, like 10% difference plus or minus, we could create an alert and send out warning emails to key people in our business so that they can plan for unanticipated high sales, or research a drop in sales.

Please contact us to see how we can help you leverage regression analysis with your data to help predict your future!

Business Intelligence vs Analytics vs Big Data vs Data Mining #CPGBI

The business intelligence landscape is rapidly changing, and there is a lot of confusion on what the difference between BI, Analytics, Big Data, and Data Mining is. Whats more, you turn your head for just a minute and then there are whole new classes of terms that you’ve never even heard of before.

In the below article from Dennis Junk at Aptera’s blog, he breaks it down into four main categories to help you understand. As a CPG company supporting Walmart, I believe it is important to have a strategy for all of these concepts – especially in the wake of their new supplier terms and squeezing they are employing. If you don’t, we can help you with that, as we are a full service Business Intelligence company that can deliver Analytics from Big Data sources and use the R statistical package to mine the data for meaningful insights.

Business Intelligence:

This is the broadest category and encompasses the other three terms here (at least as they’re used in a business IT context). BI is data-driven decision-making. It includes the generation, aggregation, analysis, and visualization of data to inform and facilitate business management and strategizing. All the other terms refer to some aspect of how information is gathered or crunched, while BI goes beyond the data to include what business leaders actually do with the insights they glean from it. BI therefore is not strictly technological; it involves the processes and procedures that support data collection, sharing, and reporting, all in the service of making better decisions. One of the trends in recent years has been away from systems that rely on IT staff to provide reports and graphs for decision-makers toward what’s called self-service BI—tools that allow business users to generate their own reports and visualizations to share with colleagues and help everyone choose what course to take.

Analytics:

This is all the ways you can break down the data, assess trends over time, and compare one sector or measurement to another. It can also include the various ways the data is visualized to make the trends and relationships intuitive at a glance. If BI is about making decisions, analytics is about asking questions: How did sales for the new model compare to sales for the old one last month? How did one salesperson do compared to another? Are certain products selling better in certain locations? You can even ask questions about the future with systems that perform Predictive Analytics. Some companies treat analytics and BI as synonymous—or simply rely on one to the exclusion of the other. But analytics is generally the data crunching, question-answering phase leading up to the decision-making phase in the overall Business Intelligence process.

Big Data:

This is the technology that stores and processes data from sources both internal and external to your company. Big Data usually refers to the immense volumes of data available online and in the cloud, which requires ever more computing power to gather and analyze. Because the sources are so diverse, the data is often completely raw and unstructured. Since you’ll probably be using this data for purposes it wasn’t originally intended to serve, you’ll have to clean it up a bit before you can garner any useful insights from it. The systems you put in place internally to track KPIs are obviously the main source you turn to when you need to answer a question about your business, but Big Data makes available almost limitless amounts of information you can sift through for insights related to your industry, your business, your prospective customers. Big Data is the library you visit when the information to answer your questions isn’t readily at hand. And like a real library it allows you to look for answers to questions you didn’t even know you had.

Data Mining:

Finding answers you didn’t know you were looking for beforehand is what Data Mining is all about. With so much information available, you can never be sure you’re not overlooking some key fact pointing the way to better performance. Data Mining is the practice of sifting through all the evidence in search of previously unrecognized patterns. Some companies are even hiring Data Scientists, experts in statistics and computer science who know all the tricks for finding the signals hidden in the noise. Data Mining probably fits within the category of analytics, but most analytics is based on data from systems set up to track known KPIs—so it’s usually more measuring than mining.

Not everyone will agree on these terms, as Dennis points out in his article, but it’s a good start. As a core strategy I believe your BI should encompass all three: easy to use analytics that allows your users to ask their own questions, big data to capture MORE than just sales data, and data mining so that you can leverage all of your data for the best insights possible.

Please contact us to see how we can help you create a strategy in all of these areas that might unlock a competitive advantage you didn’t know existed!

Source: http://blog.apterainc.com/

What is Cluster Analysis? And Why Use It?

2015-09-14 15_01_17-K-Means Clustering - Store. MicroStrategy 9

Why would you want to use cluster analysis on your retail sales data? Well, cluster analysis helps you identify non-independence in your data. Here is an example to help illustrate the point. Lets say we want to ask loads of teachers from many different schools what they think of their principal. If you ask two different teachers from two different schools, you will get two completely different answers that will be independent. But, if you ask two teachers from the same school, the answers will not be completely independent and could be very similar – but not EXACTLY the same.  Now if your job was to take the raw data and try to predict which school each teacher came from based on their answer – then you have an application of clustering.

2015-09-15 09_53_10-K-Means Clustering - Store - Original. MicroStrategy 9

The same thing can be applied to Walmart store performance for a supplier. You have some data points for a store like how long that store has been open, how many competitors it has located in its vicinity, what was your products sales performance for that store, some demographics for that area like unemployment and population, possibly even some historic weather data. Now you use a clustering algorithm to group your stores that are most closely related. This could be the first step in identifying under performing stores and why. It could give you a viable store list for a product test based on more than sales performance. It might help you further identify your product identity and who your actual customers are using enough demographic data. You might not find anything you didn’t already know. The important thing is that you are diving into your data to truly understand it on a level you never have before, and uncovering one of these nuggets could be millions of dollars difference to your company.

Once you’ve built your base analysis, and in our case we built our report that you see above, turned it into an in-memory cube, and then built a MicroStrategy dashboard on top of it – we can then explore slicing and dicing our data along the different data points to help identify if any of the metrics in our analysis are a key contributor to a cluster alignment. This way we can determine what factor affects sales the most. Could it be store age? or store square footage? or unemployment? Ethnic breakdown? What of these are driving markdowns?

The great thing about using this analysis as a MicroStrategy dashboard is that it is pretty easy to tweak to look for your top performing stores, and refreshing the data source is very easy. In fact, this report could be automated each week and emailed to you. There might even be an application to look for cluster changes and have something like that generate an alert so you only need to be bothered if anything changes.

Contact us today to discover how Vortisieze analytics can help you explore your own data science.

How #PredictiveAnalytics is Changing the Retail Industry | #CPG Take Note

This article is so important we are reprinting it in its entirety. As always, the link to the source is below.
Please contact us to see how predictive analytics can give you the competitive advantage over your brand’s competitors.

Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers.

However, reports summarizing average behavior don’t provide the useful insights needed to determine how individual customers are likely to behave because general behavior tendencies are simply too broad. In order for retailers to create a meaningful dialogue with customers that honors the shopper’s preferred level and mode of engagement, it takes more than summarized reports, which is why customer intelligence and predictive analytics provide the opportunity to significantly change the retail marketing industry.

Customer intelligence is the practice of determining and delivering data-driven insights into past and predicted future customer behavior. To be effective, customer intelligence must combine raw transactional and behavioral data to generate derived measures. The process can best be described using the saying, “It’s not the data that is collected, it’s the data that is created.” Put into a predictive modeler’s perspective, the team not only collects a large amount of data, but also contextualizes that data by building derived attributes that provide additional insight into customer intent.

But how do data scientists and predictive modelers determine which derived attributes are relevant? Usually data scientists lack the deep domain expertise needed to clarify and prioritize their efforts. Therefore, a collaboration with domain experts is essential. This collaboration is like a three-legged stool. Each leg is critical to the stool remaining stable and fulfilling its intended purpose. When it comes to generating customer intelligence, the three legs of the stool are retail experts, data geeks and coders, and predictive modelers or data scientists.

Retail experts have domain expertise and can best frame the problem customer intelligence is aiming to solve. They suggest derived attributes that will provide value to both the brand and the company’s marketing campaign. Data geeks are needed to program these ideas and store them in a suitable database, which can often lead to greatly increased data storage requirements for the retailer. However, if the data can only be used to create solutions or make key marketing decisions if it’s properly stored and accessed. Inaccessible data means useless data and a wasted opportunity.

Predictive modelers and data scientists are then needed to use the stored data to build models that achieve those business objectives originally set by the retail expert. Predictive models find relationships between historic data and subsequent outcomes so that near-term and long-term customer behavior can be predicted. This leg of the stool aims to answer problems such as the likelihood of when a shopper will make their next purchase and what the value of that purchase will be. Sometimes, these relationships are so complex that only machine learning techniques will find them.

In a real world example, consider a retailer that would like to appropriately message high-valued, loyal shoppers who appear to be disengaging from the brand. A predictive model built from stored data could identify which shoppers are likely to purchase again with seven days, allowing the retailer to let them be the loyal customers they truly are. The predictive model can also show if certain shoppers are unlikely to purchase within seven days but have a high average order value. For these shoppers, the retailer could provide an incentive to bring the shoppers back to the brand. In either case, predicting what shoppers are likely to do is critical to understanding how best to complete the dialogue with them.

Moving forward, retailers will need to big data augment marketing decisions using insights gained from customer intelligence and predictive analytics. Each retailer’s data team must bring in elements from all aspects of the business, including retail experts, data geeks and predictive modelers. These key elements will set retailers up for success as we move forward into the era of big data.

Source: How Predictive Analytics is Changing the Retail Industry

#AnalyticsInRetail
#CategoryManagers
#CPG
#CPGMarketing
#NorthwestArkansas
#PredictiveAnalytics
#PredictiveAnalyticsRetail
#RetailingInNorthwestArkansas

 

#PredictiveAnalytics market will be worth $5.24 billion by 2018 illuminated by new report

Interesting introductory article announcing a predictive analytics report.

The report “Predictive Analytics Market [(Fraud, Risk, Marketing, Operations), Verticals (BFSI, Healthcare, Environment, Government, Retail, Energy, Manufacturing, Transportation, Travel, Telecom, Sports)]: Worldwide Market Forecasts and Analysis (2013 – 2018)”, defines and segments the predictive analytics software market into various sub-segments with in-depth analysis and forecasting of revenues. It also identifies drivers and restraints for this market with insights on trends, opportunities, and challenges.

Global predictive analytics market is driving on the emergence of massive amount of data deluge and innovative technology implementations. Business enterprises focus has changed from traditional Business Intelligence (BI) solutions to predictive analytics, because they have understood the importance of data and its analysis for the future estimation.

Traditional BI solutions are striving to sustain in this highly competitive world. The transformation of BI to predictive analytics gives new opportunities to the big players as well as new startups in this market.

This article highlights the how big data is outpacing traditional BI – both in ability to deliver actionable insights and the technological infrastructure to handle massive amounts of data, much of which is ad hoc and unstructured.

For a complimentary consultations about your analytics and insights needs contact us today.

Source:  Predictive analytics market will be worth $5.24 billion by 2018 illuminated by new report

#PredictiveAnalytics
#DataAndMarketing
#BigData
#CPG
#CPGMarketing

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#PredictiveAnalytics is Really ‘What is the #BuyersIntent’?. Lessons for #CPGMarketing.

Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability to make a purchase from them. They are looking for greater levels of interaction, better products, and faster and more responsive services. Big data can help brands deliver on these customer expectations. How? By offering rich insights that can enable brands to reach the right people with the right message for maximum impact.

So starts this article in Forbes describing how big data can help CPG companies learn how to reach new (and existing) customers by learning to use predictive analytics to gauge the buyer’s intent.

Existing DSRs, using POS and inventory data, can only tell you what the consumer has done in the past.   It’s exponentially easier to see what buyers have done (in the past) than to predict what buyers will do in the future. Predicting is what we all want to be doing—so that we can anticipate what consumers want—perhaps even before they realize they want it themselves! This is where intent data comes in.

What Is Intent Data?

People leave behind crumbs of behavioral information every time they search the internet. Relevant bits of this info can be pieced together to gain insight into the intent of a buyer. This is intent data. Simply put, it’s information that tells you when a customer is ready to make a purchase. Now, intent-based marketing is nothing new. Think about cookie-based ads, Web analytics or marketing automation—we’ve been using these tools in marketing and ad targeting for years.

Are We Fully-Equipped To Leverage Intent Data?

The right use of intent data can definitely take personalized marketing to a whole new level. It can open windows to the buyer’s mind in a way we’ve never seen before. But the question remains, are we there yet in terms of measuring buyer intent?

recent study by Forrester found that 78% of surveyed marketers believe using intent data can lead to better ad relevancy, and 67% think it could help them gain a competitive edge. However, inaccurate data (57%), inability to combine first and third-party data (49%), and not knowing how to feed intent data into targeting technology (54%) were cited as some of the biggest roadblocks of using intent data to reveal desired insights. Plus, the basic shortcomings, such as lack of proper technologies and limited human resources, indicate that marketers may not be fully equipped to benefit from intent-based targeting just yet.

I think we need to first overcome the basic challenges of capturing and making sense of the right data before we can use it to understand buyer intent—which for now, remains more or less a nebulous thing.

What is the Bottom Line for CPG Companies and CPG Marketers?

Using all the data that is available to you – from retailer supplied POS/Inventory data to other unstructured and “ad-hoc” data that can come from a category manager’s spreadsheet or from survey data from the internet. The trick is to have the right technology to bring in disparate data and often unstructured data to gain insights right now.

If you are tired of your old DSR company telling you it will be ‘next year’ before they can bring in your “unconventional data” – then you need another BI company. One that is built off of modern big data technology that allows you to incorporate new and ‘unstructured’ data in days not weeks, not ‘next year’ to gain insights into what the consumer is thinking now – not a year from now.

For a complementary BI consultation contact us today.

 

Source:      Can We Really Use Big Data To Measure Buyer Intent?

 

#PredictiveAnalytics
#BuyersIntent
#CPGMarketing
#CPG

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#BigData and the 2016 Presidential Election #PredictiveAnalytics

What Nate Silver did for President Obama in the 2008 election cycle Deep Root Analytics, a media analytics company formed in response to the 2012 Republican loss in the presidential election, is working to do for several Republican candidates in this election cycle.

Deep Root Analytics partners with data-blending and advanced-analytics company Alteryx to merge voter file information, set-top box data and commercial data to optimize audience targeting and TV ad-space buying.

While this is very interesting to observe ultimately we in the retail space must learn from the lessons that these, and other big data exercises, provide.  As consumers move from one retail channel to another (actually many) channel using all the data available is paramount.  No longer will solely relying on the POS/Inventory data your retailer provides you be enough.

Wondering how to make this all come together for you?  Contact us today for a complimentary consultation.  And enjoy this election as you watch others use big data to move their candidate (brand) forward in the voter’s (consumer) eye.

 

Source:  How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

#DataForAnalytics

#DataAnalyticsTechnology

#PredictiveAnalytics

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27 Free Books on #DataMining

 

Part of our mission statement is to make CPG reports that strive for a higher level of insights. Consider the 8 levels of analytics below as coined from SAS. Where does your organization stand on this list?

1) Standard reports – Standard reports provide summary statistics and answer questions like “What happened?” and “When did it happen?” said Davis. “That’s analytics, but not enough.”

2) Ad hoc reports – Ad-hoc reports answer questions like, “How many? How often? Where?” he said. They provide a level of independence on desktops that allow an individual, for example, to see sales in a particular region or at a particular point in time without needing to go to an IT governance counsel and wait three months for the result.

3) Query drill-downs – Also referred to as OLAP, query drill-downs answer questions like, “Where exactly is the problem?” and “How do I find the answers?” said Davis. This is for when an organization wants to see not only the results, but what the results mean and what backs it up, he explained.

4) Alerts – Alerts answer questions like, “When should I react?” and “What actions are needed now?” said Davis. “This is when you reach a particular threshold … something changes from green to red, so you do something about it.”

5) Statistical analysis – Statistical analysis answers the questions, “Why is this happening?” and “What opportunities am I missing?” he said. “You begin to take the data … and you begin to understand why things are happening.”

6) Forecasting – A popular level, forecasting answers questions like, “What if these trends continue? How much is needed? When will it be needed?” he said.

7) Predictive modeling – Predictive modeling tells users what will happen next and how it will affect the business, Davis said.

8) Optimization – Optimization answers the questions, “How do we do things better?” and “What is the best decision for a complex problem?

 

Want to read up on how to make it to level 8? We’ve found a list of 27 free machine learning (think artificial intelligence, data mining, statistical inference, predictive modeling) books to whet your appetite.

Don’t pull a muscle! For a free consultation on your business intelligence strategy contact us.

  1. An Introduction to Statistical Learning: with Applications in R
    Overview of statistical learning based on large datasets of information. The exploratory techniques of the data are discussed using the R programming language.
  2. Data Science for Business: What you need to know about data mining and data-analytic thinking
    An introduction to data sciences principles and theory, explaining the necessary analytical thinking to approach these kind of problems. It discusses various data mining techniques to explore information.
  3. Modeling With Data
    This book focus some processes to solve analytical problems applied to data. In particular explains you the theory to create tools for exploring big datasets of information.
  4. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners
    On this resource the reality of big data is explored, and its benefits, from the marketing point of view. It also explains how to store these kind of data and algorithms to process it, based on data mining and machine learning.
  5. Data Mining: Practical Machine Learning Tools and Techniques
    Full of real world situations where machine learning tools are applied, this is a practical book which provides you the knowledge and hability to master the whole process of machine learning.
  6. Machine Learning – Wikipedia Guide
    A great resource provided by Wikipedia assembling a lot of machine learning in a simple, yet very useful and complete guide.
  7. Data Mining and Analysis: Fundamental Concepts and Algorithms
    A great cover of the data mining exploratory algorithms and machine learning processes. These explanations are complemented by some statistical analysis.
  8. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More
    The exploration of social web data is explained on this book. Data capture from the social media apps, it’s manipulation and the final visualization tools are the focus of this resource.
  9. Probabilistic Programming & Bayesian Methods for Hackers
    A book about bayesian networks that provide capabilities to solve very complex problems. Also discusses programming implementations on the Python language.
  10. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    A data mining book oriented specifically to marketing and business management. With great case studies in order to understand how to apply these techniques on the real world.
  11. Inductive Logic Programming Techniques and Applications
    An old book about inductive logic programming with great theoretical and practical information, referencing some important tools.
  12. The Elements of Statistical Learning: Data Mining, Inference, and Prediction, Second Edition
    This is a conceptual book in terms of data mining and prediction from a statistical point of view. Covers many machine learning subjects too.
  13. An Introduction to Data Science
    An introductory level resource developed by a american university that presents a overview of the most important data science’s notions.
  14. Mining of Massive Datasets
    The main focus of this book is to provide the necessary tools and knowledge to manage, manipulate and consume large chunks of information into databases.
  15. A Programmer’s Guide to Data Mining
    A guide through data mining concepts in a programming point of view. It provides several hands-on problems to practice and test the subjects taught on this online book.
  16. Data Mining with Rattle and R: The Art of Excavating Data for Knowledge Discovery
    The objective of this book is to provide you lots of information  on data manipulation. It focus on the Rattle toolkit and the R language to demonstrate the implementation of these techniques.
  17. Reinforcement Learning: An introduction
    A solid approach to the reinforcement learning thematic providing solution methods. It describes also some very important case studies.
  18. Pattern Recognition and Machine Learning (Information Science and Statistics)
    This book presents you a lot of pattern recognition stuff based on the bayesian networks perspective. Many machine learning concepts are approached and exemplified.
  19. Machine Learning, Neural and Statistical Classification
    A good old book about statistical methodology, learning techniques and another important issues related to machine learning.
  20. Information Theory, Inference, and Learning Algorithms
    An interesting approach to information theory merged with the inference and learning concepts. This book taughts a lot of data mining techniques creating a bridge between it and information theory.
  21. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die [Broken Link] A great predictive analytics book providing an insight about the concept, alongside with case studies to consolidate the theory.
  22. Introduction to Machine Learning
    A simple, yet very important book, to introduce everyone to the machine learning subject.
  23. Data Mining and Business Analytics with R
    Another R based book describing all processes and implementations to explore, transform and store information. It also focus on the concept of Business Analytics.
  24. Machine Learning
    A very complete book about the machine learning subject approching several specific, and very useful techniques.
  25. Think Bayes, Bayesian Statistics Made Simple
    A Python programming language approach to the bayesian statistical methods, where these techniques are applied to solve real-world problems and simulations.
  26. Bayesian Reasoning and Machine Learning
    Another bayesian book reference, this one focusing on applying it to machine learning algorithms and processes.  It is a hands-on resource, great to absorb all the knowledge in the book.
  27. Gaussian Processes for Machine Learning
    This is a theoretical book approaching learning algortihms based on probabilistic gaussian processes. It’s about supervised learning problems, describing models and solutions related to machine learning.

 

Original Source: http://www.dataonfocus.com/21-free-data-mining-books/

 

#DataMining

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#DataAnalyticsTechnology: Turn insight into action with #PredictiveAnalytics

 

Good Saturday morning – hope you are enjoying your cup of coffee.  Now enjoy a -not too bad- geeky article on predictive analytics and how to make use of it.

See you again next week at the office.

 

Source: Turn insight into action with predictive analytics

 

 

#DataAnalyticsTechnology

#PredictiveAnalytics

#BigData