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Well – ok – that’s a “wee bit of a stretch,” as my Irish grandfather used to say – but what is reported about long hours and early death is not a stretch – and it’s serious.

Two Yahoo articles published today show a direct coorelation between working long hours on the job and increased risk of stress- related early deaths from stroke, heart attacks and suicide.

In Japan, death by over work, or karoshi, is a legally recognized cause of death.

While the demands of CPG category managers and sales managers grow, there is pressure to keep staff levels at predetermined levels, sometimes without regard to the amount of work to be done.

This presents real headaches (and worse) to CPG vendors.  However, one possible solution is outsourcing some of the routine and mundane aspects of gaining insights – building reports and dashboards.

As a category or sales manager for a CPG company you are paid to gain insights from what is happening in your retailer environment.  But do you really need to know the nitty-gritty of building dashboards or reports?

Probably not.  At Vortisieze our founders have over 25 years combined experience in building analytics in the CPG category management arena.  Even if you aren’t ready for big data we can take some of the grunt work off of your desk.  We understand BI – included traditional DSR data warehouses – and especially the analytics engines.  MicroStrategy is our primary expertise but we know other tools as well.

Contact us today to discover how we can lesson your workload so you can focus on what is important – growing your brand.

 

Sources:

The 100 hour work week in Japan

Working longer hours increases stroke risk by up to 33%: study

 

#CPG

#CategoryManagers

#BusinessIntelligence

#CPGMarketing

 

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