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What Nate Silver did for President Obama in the 2008 election cycle Deep Root Analytics, a media analytics company formed in response to the 2012 Republican loss in the presidential election, is working to do for several Republican candidates in this election cycle.

Deep Root Analytics partners with data-blending and advanced-analytics company Alteryx to merge voter file information, set-top box data and commercial data to optimize audience targeting and TV ad-space buying.

While this is very interesting to observe ultimately we in the retail space must learn from the lessons that these, and other big data exercises, provide.  As consumers move from one retail channel to another (actually many) channel using all the data available is paramount.  No longer will solely relying on the POS/Inventory data your retailer provides you be enough.

Wondering how to make this all come together for you?  Contact us today for a complimentary consultation.  And enjoy this election as you watch others use big data to move their candidate (brand) forward in the voter’s (consumer) eye.

 

Source:  How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

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