Imagine that you wanted to see a review of the latest weekend blockbuster, but you couldn’t just Google its Rotten Tomatoes score. Instead, you had to submit a written request to an information technology department, wait five days, then sift through a binder-sized report that breaks down the reviews by publication type, readership size, and reviewer age.
As fascinating as that information might be, it took five days too long — you went to the movie days ago on a hunch it would be good.
Welcome to the world of traditional business information. This is the beginning of a look at self-service data analytics which is the future of business intelligence.
Continue reading the article from the link below and contact us for a free consultation on how to put self-service BI into the hands of those who need it the most – your category managers and sales analysts.
Source: Demystifying Self-Service Data and the Future of Business Intelligence