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Data analytics can deliver great ROI and personalization abilities for marketers, and data-driven solutions can result in highly accurate insights into customer behavior, but only if you know where to start.

This ties back into our conversation yesterday about having a clear strategy that allows you to then ask the right questions.

Indeed, having the ability to collect and analyze data easily and then turn it into actionable insights that feed back into the business – fast – is crucial in a world where there is so much information available on consumer activity, their likes and dislikes.

Here are the 5 tips the author of this article lays out for data analytics in marketing.

  1. Ensure your data is clean
    There’s no use analyzing data if it is of poor quality. You wouldn’t expect great performance from a badly maintained car, so don’t neglect your data either. Your data is your most important business asset, so audit it and make an effort to improve its quality before you start trying to analyze it.
  2. Know what data you have and make sure you can access it all
    To get a full picture of what’s going on, you will need to be able to access data from various systems. Chances are that you have CRM, HR and ERP systems full of information as well as web-based tools full of data. Whatever your setup, make sure your data is centralized for all to access. Ensure people aren’t storing important data in siloed spreadsheets on their own devices.
  3. Have a clear goal in mind
    Figure out first what you are trying to achieve with your analytics before you embark on your analytic journey. Too often companies start analyzing data without having a clear goal in mind and they end up trying to find out everything in one go. So, take a step back and define the goals that you want to meet when running analytics projects.
  4. Use the right tool for the right job
    The term big data is thrown around by many, and there are tools for just about every way of making sense of it. Once you know what your goal is, make sure you use the right technology to meet your objectives. For some analytics, you could use open source technology, for others you might need a fast analytic database. Do not try to shoehorn your analytic workloads into technology that just wasn’t designed to cope with them.
  5. Stay focused
    There is a lot of data that you can do a lot of things with. Don’t try to do it all at once; keep your focus on what you are trying to find out and don’t get side-tracked by anything else that might come up. It’s a common occurrence that companies end up frustrated with analytics because they have lost sight of what they were trying to achieve in the first place. So, focus is absolutely key.

Top advice – contact us today to discover how Vortisieze can help you develop your strategy and deliver fast, reliable actionable analytical insights.

 

Source: 5 tips when using data analytics in your marketing

 

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