Consumer Goods Technology came out with a whitepaper today on Bridging the Data Divide. In this whitepaper is a quote from Gordon Wade, senior vice president of category management best practices at the Category Management Association (CMA):
“Every category manager, whether at a retailer or a manufacturer, has more data than anyone could possibly review, much less analyze and understand,”
The paper also goes on to discuss some very neat things people are doing with mobile and shopping data to simulate store sales and people movements through aisle changes and shopper personalization. This might be the beginning of the tidal wave that is coming. My question to you is – what is your data strategy? Are you feeling like you are already drowning in data? The goal is not to drown retailers or suppliers, but to find ways to integrate data that will keep your business floating in the short and long term future.
It is clear that the ability to combine new data sources in innovative, cohesive ways will be integral to grocery and CPG success. We can help with that. Store sales and inventory, weather, demographics, store traits, social media, supply chain – we combine all of this into powerful, user driven analytics in a drag-n-drop, build your own reporting and dashboard environment. We are also willing to take in your specific data sources to give you a complete picture of your business, and apply statistical models for predictive metrics to your data for even more insights.
Please contact us today to see how we can help you out of your data deluge.